Analytics

BluePlanner's Analytics module offers top-down Business Intelligence reporting to aid strategic decision making.

Analytics reports consolidate various data sources including point-of-sale data in addition to BluePlanner data. The data is presented in easy-to-understand dashboards, drill-down reports and charts, which allow the in-depth analysis of sales and trade promotions.

Typical reports include drill-down forecast and sales analysis in addition to top line consolidated views, such as "health-check" dashboards.

Promotional reports allow analysts examine uplifts, tactics, and ROI in order to identify the underlying trends behind under and over-performing promotions.