Trade Promotion Management

BluePlanner covers the entire lifecycle of promotions: pre-evaluation, financial simulation, validation workflow, integration into demand planning forecasts, transfer to accounting, payment reconciliation, and finally post-activity analysis.

Workflows, authorizations, to-do lists, and email alerts establish a process of specific responsibilities within the lifecycle.

Advanced promotional simulation and analysis tools help determine the expected performance of future promotions and the realized outcome of executed ones. Historical promotions are measured and stored creating an ever-growing base of knowledge that is used to benchmark future activities.