BluePlanner in CGT Solution Guide

Tuesday, 28 June 2011 09:26

BluePlanner Sales Planning & Trade Promotion Mangement software by UpClear was listed in Consumer Goods Technology (CGT) 2011 Customer Management Solutions Guide. The guide, which is published annually, was released in CGT's May issue of their monthly magazine.

BluePlanner is recognized for its rapid deployment with no upfront cost. This is significant departure from other Trade Promotion Management software providers that charge hefty fees for implementation projects that can last over a year.

Clients deploy with no risk and immediately benefit from reduction in administration and maintenance tasks, improved forecast accuracy, and optimized trade spending.

Software or Service: The SaaS Dilemma

Monday, 06 December 2010 00:00

The concept of on-demand, cloud-based software, also called Software-as-a-Service (SaaS), has emerged a powerful movement in the software community.  SaaS applications are generally accessed by users via the interenet for a monthly subscription.  They are particularly conducive to businesses, large and small, looking to move away from custom solutions that require a large IT staff.  This movement, a next logical step in the evolution of software development, seems to be here to stay.
However, CIOs are becoming aware that the outsourcing of software development comes with a trade off.  Without in-house IT resources supporting your business applications, you rely primarily on the external software vendors who not are not generally at your beck and call.  Read more on this issue, Software or Service: The Saas Dilemma.  UpClear demonstrates that it is not sufficient to merely provide a robust application, and explains that their high level of support is one of the ways they are able to succeed.  They believe they serve as a good example as to how avoiding the dichotomy between software and service is good for business.
"To fully satisfy our consumer goods clients, we must provide a complete user experience: not just a software that is easy-to-use and
efficient, but also knowledgeable, dedicated support."  -- Thierry Soudee, UpClear Founder and CEO

CGT Nov 2010: Merisant Leverages BluePlanner

Wednesday, 17 November 2010 00:00

For Merisant, the global leader in table-top sweatners with brands like Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted the BluePlanner SaaS solution and benefits become quickly apparent.  This article in the November issue of CGT magazine explores Merisant's implimentation of BluePlanner and these business benefits around Sales Planning & Trade Promotion Management.

 

Best-Practices Webinars

Monday, 28 June 2010 19:00

In preparation for the “budget-season”, UpClear is kicking-off a series of summer Webinars in the upcoming months.  Key topics to be discussed include how Consumer Goods companies can leverage technology to streamline sales processes, improve trade collaboration, or obtain greater insight into promotion effectiveness by comparing Point-of-Sales (POS) outputs to internal sales plans.  Participants will also be offered an exclusive look at UpClear’s BluePlanner solution and how these key areas of Trade Promotion Management are easily put to use within an enterprise-software system.

For more information Discover how other Consumer Goods companies are optimizing their Sales plans and Trade investments.

Sign up for a summer webinar here or by sending an email request to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

UpClear in CGT Magazine

Wednesday, 16 June 2010 19:00

UpClear and BluePlanner are recognized in the Customer Management & Analytics Solutions guide in the May 2010 issue of Consumer Goods Technology (CGT).  The listing makes mention of the elimination of at least 5% trade spending waste and the 80% gain in efficiency in deduction processing in year one.  It also notes that the deployment of BluePlanner is both free and extremely rapid.  This is part of UpClear’s software as a service business model: clients pay monthly subscriptions fee only.

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