In preparation for the “budget-season”, UpClear is kicking-off a series of summer Webinars in the upcoming months.  Key topics to be discussed include how Consumer Goods companies can leverage technology to streamline sales processes, improve trade collaboration, or obtain greater insight into promotion effectiveness by comparing Point-of-Sales (POS) outputs to internal sales plans.  Participants will also be offered an exclusive look at UpClear’s BluePlanner solution and how these key areas of Trade Promotion Management are easily put to use within an enterprise-software system.

Sign up for a summer webinar here or by sending an email request to web2010@upclear.com.

UpClear and BluePlanner are recognized in the Customer Management & Analytics Solutions guide in the May 2010 issue of Consumer Goods Technology (CGT).  The listing makes mention of the elimination of at least 5% trade spending waste and the 80% gain in efficiency in deduction processing in year one.  It also notes that the deployment of BluePlanner is both free and extremely rapid.  This is part of UpClear’s software as a service business model: clients pay monthly subscriptions fee only.

UpClear is completing the deployment of its BluePlanner Trade Promotion Management software with Danone Waters of America (DWA), which markets Evian and Badoit waters in the U.S. and Canada.  Planning for a full deployment to the retail and on-premise teams began early 2010.  Now users in the White Plains, NY headquarters and sales people throughout North America are using BluePlanner to forecast sales and trade promotions, and plan demand for the entire U.S. and Canadian business.

UpClear and Nutricia Ltd work together on incorporating Point-of-Sales data in bluePlanner to perform advanced promotions analytics.

UpClear launches its new solution blueAnalytics providing bluePlanner clients further insight into Sales, Promotion and Process performance.

BlueAnalytics is a Software-as-a-Service business intelligence platform enabling three sets of analysis:

• Account and Product Sales profitability
• Promotion effectiveness
• Process indicator