UpClear and BluePlanner are recognized in the Customer Management & Analytics Solutions guide in the May 2010 issue of Consumer Goods Technology (CGT).  The listing makes mention of the elimination of at least 5% trade spending waste and the 80% gain in efficiency in deduction processing in year one.  It also notes that the deployment of BluePlanner is both free and extremely rapid.  This is part of UpClear’s software as a service business model: clients pay monthly subscriptions fee only.