CGT Nov 2010: Merisant Leverages BluePlanner

For Merisant, the global leader in table-top sweatners with brands like Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted the BluePlanner SaaS solution and benefits become quickly apparent.  This article in the November issue of CGT magazine explores Merisant's implimentation of BluePlanner and these business benefits around Sales Planning & Trade Promotion Management.